Build Your Business
Build Your Business
Receive 4.0 PTS/FIS/NWS/PFS/OAS/MBS/PDS CEC’s
March 31, April 29, May 13 and June 17
If you ever wondered what it takes to start and run a successful Fitness Business, this business workshop will be your greatest investment.
Join Industry Leaders Fred Sarkari and Andrea Thatcher who will cover the following:
DAY ONE:
Starting your Fitness Business
Presented by: Andrea Thatcher
March 31, 2012 9:00am – 5:00pm
You will leave this workshop with critical skills for a creating more loyal and effective relationships ensuring a higher degree of success in both your business and personal life.
- Certification – what is the best choice for you?
- Insurance – do you really need it?
- Choosing a location – in your home or commercial space?
- Business Permit – Understanding City Hall
- Licence and Registration – Understand the legality of it all
- Business Planning – preparing for the bank
- Choosing and Pricing your services –Understand your market
Also includes review of all forms needed when working with clients:
- Health History
- Informed Consent (Waiver)
- Par-Q
- Client Information
- Terms and Conditions
- Payment Plans
- Assessments and Information Gathering
- Client Handouts
- Session Tracking
- Workout Tracking
- Medical Freeze
- Accident Reports
- Client Follow Up
When you attend this day you will receive Copyright permission to use ALL forms provided!!
DAY TWO
Client Recruitment and Retention
Morning Session:
Understanding Your Client’s Personality Presented by Fred Sarkari
April 29, 2012 9:00am – 5:00pm
In order for people to be effective, they need to share and receive information in their own specific Personality Communication Language. The key to creating an effective team and building successful long-term business relationships is directly related to understanding our own and others Personality
Communication Language, followed by the ability to tap into the potential of these differences.
In this fun and engaging workshop the attendees will see first hand how our personality affects our daily behavior and in turn, our behaviors affect every relationship in our life. 90% of our behavior and communication is subconscious – Effectiveness begins with being conscious of people’s specific communication style.
Afternoon Session:
How to Recruit New clients and Keep them for Life Presented by Andrea Thatcher
During this workshop you will learn how to build your client base and fill your schedule until you have a waiting list of clients!
- The simplest secret to attracting new clients
- Steps you can take right now to recruit new clients to your business
- Build your client base with no effort on your part
- How to follow up with your clients and keep them for life
DAY THREE
Giving Life To Your Name and Brand
Presented by Fred Sarkari
May 13, 2012 9:00am – 5:00pm
Marketing and branding yourself has faced a paradigm shift. How Fitness Professionals have marketed in the past will never be an effective way for Fitness Professionals to market themselves again.
Before you spend any time or money creating a marketing and branding strategy, you must first learn the 3 pillars of the foundation for all successful strategies. In addition, you will learn:
- What is your brand?
- How to promote your brand
- How to promote your brand
- Understanding your niche market.
- Biggest error most entrepreneurs make.
- 5 stages to keeping clients for life.
- The only 2 reasons clients will work with you.
- 7 elements to be aware of when marketing your business.
- Most critical question you should always ask when wanting to promote yourself.
DAY FOUR
Getting a 90% Closing Rate:
Secrets of the Top Fitness Professionals
Presented by Fred Sarkari and Andrea Thatcher
June 17, 2012 9:00am – 5:00pm
Fred and Andrea will teach you two entirely different approaches to selling fitness, as each have great success using their own approach.
In the fitness industry there are basic yet critical secrets between those that just survive and those that make six-figure incomes.
Most trainers never make it past their first year because they can’t earn a proper living. Come and learn the critical secrets that will take the average trainer from $30,000/year to earning $100,000+/year.
We will guide you through the process we have taught thousands that results in having consistent closing rates of 90% or more, no matter what the market or economy. There are consistent questions all top earning fitness professionals ask.
It is likely you’ve never been trained to be an effective sales person – there is actually a psychology to what makes people buy, and what makes them buy more.
- Learn the “5 Step questioning process” that makes people buy.
- Critical questions you need to ask that will dramatically increase the size of packages you sell.
- The psychology of closing and overcoming objections
- 6 main objections every client has and how to leverage them to increase your closing percentage.
- Critical elements of negotiating that will make clients buy more.
The greatest challenge associated with selling in the fitness industry, is that no one ever taught you how to do it. We will provide you with the critical knowledge and skills that will give you the results you need by dramatically increasing your closing rate.
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